How to brief your copywriter

Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email or a pay-per-click advertisement, it doesn’t matter, you always begin with a brief. But do you now how to brief your copywriter? Get your project off to a flying start by providing clear instructions, ensuring a good quality first draft and saving lots of to-ing and fro-ing.

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